DDC MLS is a leading BPO company in Bosnia and Herzegovina with more than 1,900 employees. In 2021, the company decided to expand its operations in other countries, so they could continue to meet their growth goals – 300 new hires per year. They turned to Popcorn Recruiters for help with achieving this goal.
DDC needed to
tap into new markets
After years of hiring local top talent, DDC MLS realized they wouldn’t be able to meet their growth goals if they continued hiring only in Bosnia. The company needed access to new talent pools and candidates who speak French, Dutch, and Nordic languages fluently.
As their partners, Popcorn Recruiters conducted regional market research to help DDC get better insights into talent availability and decide where to expand.
Popcorn Recruiters
conducts thorough
market research
before expansion
After taking our partner’s needs and hiring goals, Popcorn Recruiters conducted initial market research that encompassed candidate availability, salary benchmarks, and competition research. The results showed that Belgrade is the best location for opening a new service center and offices.
Also, we conducted a recruitment marketing campaign that ensured DDC MLS gets precise insights into the exact number of candidates speaking French, Dutch, and Nordic languages, their availability, expected salary and benefits, as well as the average termination notice period.
How Popcorn Recruiters helped DDC Expand to Serbia: Our Services
From recruitment to staffing services, Popcorn Recruiters ensured that the expansion process goes smoothly.
After the market research, DDC gave us the green light to officially start searching for new candidates to join their team. We ran a recruitment marketing campaign and our recruiters started sourcing for potential candidates. After three months, we were able to hire 40 French, Dutch, and Scandinavian speakers.
Since DDC hadn’t officially registered an office in Belgrade during this hiring stage, they relied on Popcorn Recruiters staffing services. All the new candidates were on our payroll until all the paperwork was resolved.
In addition, we assisted our client in finding and negotiating a new office space, hiring an accounting agency, and getting the necessary equipment for employees.
The result
Today, we can proudly say that DDC MLS successfully expanded into a new market. The company is now officially registered in Serbia, boasts an attractive office space in Belgrade, has more than 55 employees, and plans to hire at least 150 new employees in their first year of operations in Serbia.
These remarkable results proved to DDC MLS headquarters in the UK that the Balkan region has significant potential and a vast talent pool after they expressed their concerns regarding talent availability in Bosnia.
Together, we are currently considering expan-sion into other countries and hiring for more complex job positions in the BPO industry using our proven strategies.
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