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Recruitment, sourcing, and everything in between​

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  • Recruitment, sourcing, and everything in between​

MARCH 31, 2020

Recruitment, sourcing, and everything in between

Sajra Bilajac

Sajra Bilajac

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INTRODUCTION TO SOURCING

 

RECRUITING, STAFFING, SOURCING, HEADHUNTING,
TALENT ACQUISITION… WHAT’S THE DIFFERENCE?

  • Recruiting 👥

Means filling job positions for a particular company. It usually involves everything from search to onboarding, depending on where a recruiter comes from. There are two types of recruiters:

in-house recruiters who work for the hiring company on a payroll and 

third-party or agency recruiters who work for an agency that does the recruiting on behalf of the client company.

  • Staffing 👩🏼 👨🏽👦

Staffing refers to the process of workforce development within an organization.

Staffing has more to do with strategic planning after analyzing workforce-related needs of a particular company. In other words, while in recruiting matching a professional with the position is central, in staffing it is more about forming working teams within a company.

  • Talent Acquisition 🕵🏻

Talent Acquisition is synonymous with Recruiting. Almost.

The main difference is that, while recruiting is mostly about filling positions, talent acquisition is about matching employers with prominent talent, building and nurturing relationships with candidates, and fostering a positive image of a hiring company.

  • Headhunting 🕴🏼

Headhuntingstands for locating highly-skilled or hard-to-find candidates, especially for executive and senior-level jobs (the C-suite roles).

Headhunting professionals can be both involved in the entire recruitment process or they can be limited to contacting and screening candidates only.

  • Sourcing/researching 👩‍💻

In terms of the recruitment process, Sourcing or Researching is one of its initial stages.

Sourcers find candidates who qualify for the existing job openings. Their primary function of a sourcer is to conduct complex searches within the industry and to compile the list of the best candidates for a certain position.

Good sourcers should be masters of boolean search and talent mining.

 
 
 

BASIC  SOURCING TERMS

 

BOOLEAN SEARCH: binary logic resulting in a value of either true or false. 

BOOLEAN STRING: a combination of words and characters you use to conduct a search.

CANDIDATES (active vs passive):
Passive candidates – someone who is being considered for a job but is not actively seeking it.
Active candidates – someone who is actively seeking a new job.

CANDIDATES PIPELINE: a list of candidates who meet the qualifications for a job opening and are interested in the position.

BENCHMARK:  is the name for the process of identifying potential candidate pools or other companies that has a relevant skill set or service that you need.

SEARCH ENGINE: a software tool that indexes, searches, and identifies information on the web.

X-RAY: searching for results from one website or document.

 

BASICS OF BOOLEAN STRINGS

BOOLEAN IS A TYPE OF SEARCH THAT ALLOWS USERS TO COMBINE SPECIFIC 
MODIFIERS AND KEYWORDS WITH OPERATORS SUCH AS AND, NOT AND OR TO PRODUCE
MORE REFINED AND RELEVANT RESULTS.
 

AND

The Connector

  • The word AND allows recruiters to include and connect specific skills into a search query.
  • Use AND to narrow down your search for candidates who only meet ALL of your specifications.

Think of ‘AND’ as the wolf of the pack who commits everyone to the 8 pm dinner

reservation for just the six of you – and no one else.

📌 The more times ‘AND’ appears in your search query,

the lower the volume of search results. 

Example: YOU’RE SEARCHING FOR DEVELOPERS WITH C#, XML, AND JAVA SKILLS. 
YOU WOULD TYPE IN: Developer AND C# AND XML AND Java Results: probably 0 or very low number

OR

The Expander

  • The word OR allows recruiters to expand their candidate search to include similar, related terms or phrases.
  • Use OR to connect terms and to increase the number of results that appear.

OR is the friend who gives you options.

Example: YOU WANT TO CAST A WIDE NET AND RECRUIT FOR BOTH A FRONT-END AND 
BACK-END ENGINEER. YOU'D TYPE IN: HTML OR CSS OR Javascript OR Ruby OR
Java OR C# OR C++ OR Python OR PHP Results: probably a large number of potential candidates who has at least
one of mentioned technologies

NOT

The Excluder

  • The word NOT allows recruiters to exclude unrelated skills, titles, companies, and other keywords or phrases from a search query.
  • Use NOT to refine your search and leave out any unwanted, irrelevant information on a candidate.

NOT is also the friend with the dinner reservation who specifically asks you

don’t bring along that guy who somehow always forgets his wallet at home.

Example: YOU’RE RECRUITING INDIVIDUAL CONTRIBUTOR CANDIDATES WITH 
EXPERIENCE WORKING IN SALES, AND YOU DON’T WANT RESULTS TO FILTER IN
ENGINEERS WHO HAVE LISTED SALES-RELATED SKILLS IN THEIR PROFILES.
YOU'D TYPE IN: sales NOT manager NOT director NOT chief NOT engineer NOT
developer NOT programmer Results: 0

“ ”

The Enforcer

  • Quotation marks allow recruiters to search words and phrases exactly as they appear.
  • Use quotation marks to search for specific, distinct words and phrases that may be particular to the type of position you’re hiring for. Quotation marks must be used to search for exact phrases.

Quotation marks – the friend who means what he says.

Example: YOU’RE HIRING A DATA SCIENTIST WITH EXPERIENCE IN 
MACHINE LEARNING AND NATURAL LANGUAGE PROCESSING. YOU'D TYPE IN:
“data scientist” AND “machine learning” AND “natural language processing” Results: all specific words will be grouped and recognize as group

( )

The Combiner

  • Parentheses allow recruiters to group search terms for more advanced searches, multiple search phrases and criteria.
  • Using more than one Boolean command to build your search string? Use parentheses to combine them before you hit Enter.

Think of them as the ones who strategically plan where everyone sits at the wedding party.

Example: YOU’RE INTERESTED IN HIRING A CONTENT MARKETING MANAGER WITH 
EXPERIENCE IN WORKING IN THE B2B RECRUITING TECH INDUSTRY. YOU'D TYPE IN:
(“content marketing” AND manager) AND (B2B AND recruiting) Results: you would get someone who is in content marketing with
managerial experience and b2b and recruiting :)
 

FACEBOOK X-RAY SOURCING

76% of social job seekers found their current position on Facebook!

 

Why source candidates on Facebook?

  • Facebook is a fantastic place to find people based on the actions they take
  • Facebook vs LinkedIn: with LinkedIn, you’ve got very little to search on other than what they have said in their profile where on Facebook you can find people based on their friends, the photographs they’re in, the posts they like and everything else they do.
 

How to source candidates on Facebook?

FACEBOOK’S OWN SEARCH OPTIONS:

Option — DISCOVER PEOPLE 🔎

YOU CAN USE NATURAL LANGUAGE QUERIES 💬

(i.e. search in real sentences not Boolean) to narrow your hunt and find the right talent.

 
Facebook option – Discover people
 
Pay attention to use Facebook’s filters;
 
Type a concept you would like to search
 
a screenshot of a cell phone
You can see in this example that there are people who post their career infos on Facebook!
 

FACEBOOK NATURAL LANGUAGE QUERIES:

 

Here are a few other sample queries to get you started:

[Title] who live near [Location]

People who work at [Competitor] and like [Job function]

People who like [programming language] and live near [Location]

[Title] who live near [Location] and speak [Language]

 

 

Pros Vs. Cons of Facebook for Recruiting

 

Professional or Personal Information

PRO: Although Facebook is typically used for personal reasons, some still use the site for networking purposes.  It is an ideal place for recruiters to turn a “Facebook friend” into a candidate.  Any “friends” can potentially become a professional relationship.

CON: Most people and/or prospective candidates use Facebook for personal reasons and feel as though their personal and professional lives should be separate. Recruiters using Facebook to make a professional connection could be a turnoff to a candidate.

 

Sourcing for Talent

PRO: As the recruiter, should you find qualified talent on Facebook, it may be through a company’s page. Many candidates follow their company’s Facebook page. Here is where you may have an opportunity to source for candidates. Take a look at the candidate’s name and then source for them on another social media site, LinkedIn, Twitter or possibly a job board such as Monster, CareerBuilder, or Indeed.

CON: Not everyone that follows a company or organization is an employee. So, be aware of this factor when sourcing for candidates via Facebook.

Sajra Bilajac
If there is only one phrase to describe Sajra, it would probably be – The Sourcing Mastermind. She is skilled in working with the boolean search and is experienced in attracting passive candidates. The amount of enthusiasm she possesses in finding the right candidates is unmatched. If she is not exploring the world of recruitment, you can find her cooking and gathering loved ones around the table to spend quality time.

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